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A person's values only truly weigh in when they are tested. This has been the heart of all the stunning films created for UOB Private Bank. I have been fortunate to be one of the storytellers to craft these two films that have won Effie Awards and more importantly, captured the hearts of customers.


23.1 Lighter

"Newspaper boy"

With every brief for UOB Private Bank, I get to live the copywriter's dream - to write story after story after story, until my team, my clients, and I absolutely believe we have arrived at the very best one to transform into a filmic experience. This was story No. 35.

"the book"

Story No. 42.

Copyrights@2021 Jac Rodrigo. All rights reserved.

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