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23.1 Lighter

jac rodrigo

Creative Director


65-9760 5864


Country of Residence:


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blah blah blah

I’m known for my craft, resting bitch face, and calmness.

I’m afraid of frogs, drawn to foxes, and still undecided about pigeons.

I challenge unclear briefs, my own ideas, and the voice in my head.

I used to surf, be a satay chef, and think Trump would never be president.

I’m not into small talk, small bags, and thinking small.

I appreciate some order, stray cats, and strangers who say hello.

I’m unlikely to borrow a library book, grow any taller, or become conceited.

I admire intelligent life forms, mealy bugs, and kind people.

I never want to work for assholes, be cruel, or sing karaoke.

I believe in great ideas, gut health, and social distancing.

Work Experience

May 2016 - Present

March 2013 - May 2016

June 2011 - March 2013

January 2011 - June 2011

2010 - Present

January 2010 - December 2010

June 2006 - December 2009

January - June 2006

December 1999 - December 2005

Creative Director  |  Bartle Bogle Hegarty

Lead Creative head on the UOB Account. Actively work on open briefs within the agency and our network. Mentor to senior and mid weight writers.

Creative Director  |  JWT Singapore

Spearheaded the HSBC account, while also contributing in a leadership role to projects for 100Plus, Changi Airport, Shell Lubricants (Global), and Singapore Tourism Board. Ideated, designed and launched gloabally a wearable tech that served to protect women's safety. It also awarded at Cannes International Festival of Creativity 2015.

Regional Creative Director  |  Lowe & Partners

Led a talented mix of mid-weight to Senior Art Directors and Junior to Mid-Weight Writers to tackle the daily challenges of the Cif, Citra, DIG, Knorr, MCYS, Pepsodent, Save The Children and Sunlight accounts. Worked closely with teams to develop award-worthy campaigns for the DIG account which gained recognition at Cannes International Festival of Creativity 2012 and 2013. Led many of the agency’s pitches in 2012. Won two significant statutory board accounts while at Lowe Singapore.

Creative Consultant |  JAAB Singapore

Restructured Creative, Account Management, and Traffic departments.

ACE Certified Personal Trainer

Provide tailored fitness programmes that are safe, effective and fun. I'm also skilled in Postural Assessment and can provide a comprehensive programme to help address postural problems. Armed with a certification from NASM (National Academy of Sports Medicine) in Weight Loss Specialist and in  Women's Fitness Specialist training. Continuous education is a must for all ACE Personal Trainers. This means I keep acquiring fresh skill sets and expertise. I am also a Run-Fit Specialist who can help coach runners of all levels to improve their performance and minimise injuries.

Independent Writer |  JWT Singapore

Key account was Sunsilk (Regional).

Creative Group Head |  McCann Erickson Thailand

Key account were Acer, AcuVue, Bangkok Hospital, Boots (global), BUPA Insurance, Cathay Pacific, Central Food Hall, Coca-Cola, Goodyear (S.E.A.), Microsoft (S.E.A.), Siemens Power Transmission and Distribution (global), Tourism Authority Of Thailand (global), Wall’s (S.E.A.).

Senior Copywriter  |  DDB Singapore

Worked on Breast Cancer Foundation and Courts accounts.

Copywriter  |  McCann Erickson Singapore

Worked on Cathay Pacific, Coca-Cola, Columbia Tristar, Exxon Mobil, Ferrero, Johnson & Johnson, Lancôme, L’Oréal Paris, Lufthansa German Airlines, Mastercard, MDIS, Motorola (S.E.A.), Nestlé, Panasonic, Opel, Siemens Mobile, Simmons (S.E.A.), United Overseas Bank, United Parcel Service, Xbox.

March 1997 - June 1999

Junior Copywriter  |  Peter Beaumont Singapore

Key accounts were BMW (Brunei), Blackmores Supplements (S.E.A.), Carlsberg (S.E.A.), Ikea (Malaysia), Porsche (Brunei).







IAS Effies

Gold in Business to Business for UOB Banking Insurance “Fortune Cat” integrated campaign. Gold in Sustained Success for UOB Group Brand “Generations” campaign.

Marketing Excellence Awards
Silver in Excellence in B2B Marketing for UOB Banking Insurance “Fortune Cat” integrated campaign. Bronze in Excellence in Integrated Marketing for UOB BizSmart regional campaign.
WARC Awards

Bronze in Asian Strategy for UOB Private Bank “Our Values Define Us”.

Cannes International Festival of Creativity

Silver Lion in Innovative Technology for Mobile Category for AWARE Singapore’s “The Guardian Angel”. Finalist in Innovation Category.

Creative Circle Awards

Gold in Mobile, Silver in Mobile Craft, Media and Promotion, Silver in Activation, and Bronze in Innovation, Mobile, and Integrated Campaigns for AWARE Singapore’s “The Guardian Angel”.
Marketing Excellence Awards

Gold in Excellence in Experiential/Event Marketing for HSBC’s “Beyond Money”.

Cannes International Festival of Creativity

Finalist in Outdoor Campaign for Breeze “Dirt Is Good”.

B.A.D. Awards (Thailand)

Finalist in Print Campaign for Windsor & Newton Artist’s Watercolour.

Adman Awards (Thailand)

Finalist in Print Campaign for AcuVue Define.

Asia Pacific AdFest (Thailand)

Bronze in Print Campaign for AcuVue Define.

Creative Circle Awards

Silver in Print Craft, Bronze in Consumer Magazine for Xbox’s “The Sims”. Silver in Television& Cinema (Animation) and Bronze in Craft in Television & Cinema for AcuVue Advance for Astigmatism , Finalist in Poster (non-transit) Campaigns for Singapore Pools.

23.1 Lighter


Murdoch University, Western Australia
Bachelor of Arts, 1994 - 1996
Double major in Communication Studies, and English and Comparative Literature.

Copyrights@2021 Jac Rodrigo. All rights reserved.

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